"Slow is fast" - Wade Allen of Costa Vida
In this episode of the Land and Lead Podcast, Dr. Josh Elmore speaks with Wade Allen, President of Costa Vida Fresh Mexican Grill, about navigating leadership transitions in growing, founder-led organizations. Wade shares his path from a decade of senior leadership roles at Brinker International to an unexpected exit and how that moment ultimately led him to Costa Vida at a pivotal stage in the brand’s evolution.
Rather than stepping immediately into the presidency, Wade joined Costa Vida as EVP of Strategic Growth, intentionally betting on himself and using the role as a listening post. He describes the value of taking time to understand the brand, its people, and its entrepreneurial culture before making major changes. Through deep listening, early credibility-building wins, and a data-driven overhaul of marketing and technology infrastructure, Wade helped evolve the business and set the foundation for growth.
The conversation explores the realities of leading change in a smaller organization: resistance from long-tenured team members, tough calls with franchise partners, and the personal adjustment of moving from a large enterprise. Wade reflects candidly on missteps and what he learned from correcting course.
The episode closes with practical advice for leaders entering high-stakes roles: slow down to move faster, listen deeply, communicate openly, and build trust before driving transformation.
Listen to the full conversation:
